Craft Sodas are doing to Coke and Pepsi what Craft Beer has done to Budweiser and Coors Light.The statistics and reactions are similar. Overall beer sales have declined over the past few years, while Craft Beer sales have increased. The same with Craft Soda. So what do the big boys do? They purchase or acquire Craft Soda makers and add them to their portfolio.
Although there is no definition of Craft Soda, they generally don't use high fructose corn syrup or much in the way of preservatives. Needless to say, they are made in small batches.
The Sprecher story begins in 1985. That's when Randal Sprecher left a nice job at Pabst to start his own business. Its been such a success story that they had to move into a bigger facility in 1994. Sprecher makes both Craft Beer and Craft Soda. While the beers are still not available to us, we're happy the sodas are. Descriptions are from the Sprecher Website.
LoCal Root Beer - Our Lo - Cal Root Beer Soda is prepared in a hand-made, gas-fired kettle right at our micro-brewery. By using just a touch of real Wisconsin honey, pure vanilla and a host of botanicals, we produce our rich, rooty flavor and thick creamy head. (Note: contains the sweetener saccharin.) For your optimum enjoyment, serve in frosted mugs.
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Cherry Cola - Sprecher Cherry Cola is a masterful blend of Wisconsin’s own Door County cherry juice, raw honey, the finest cola extract, and a handful of select spices cooked to perfection in our gas-fired brew kettles then lightly carbonated for refreshment that tickles the taste buds with an array of pleasing flavors. One sip and we’re sure you’ll agree – cherry cola has never tasted this good!
Ginger Ale - Our ginger ale is a sophisticated soda, pale in color and reminiscent of a light, sparkling chardonnay. Its complex flavor is very dry on the palate, combining the bite of ginger ale with a surprising hint of oak. A truly unique taste experience. Nothing like the ginger ale you are used to!
Puma Cola - All Natural Puma Kola, is fire-brewed in our unique gas-fired kettle for distinctive flavor and character. Each batch is made from scratch using the finest ingredients; kola extract, real vanilla, a pinch of cinnamon and pure honey. You will roar with delight at this wonderfully rich and flavorful soft drink.
There are other flavors available, and we'll be adding them also.
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